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Six Retail Boutiques Set To Offer Chic Choices for Shoppers
Atlantic City, NJ –The Water Club, A Signature Hotel By Borgata, todayannounced the major brands that will comprise the hotel’s impressive collection of upscale retail stores. The Shoppes at The Water Club will include signature La Perla, Just Cavalli, Hearts On Fire, Hugo Boss, and Fixation boutiques.

“The Shoppes at The Water Club will complement the cosmopolitan experience the hotel will offer and the luxe lifestyle that defines the property,” says Jordan Covell, Executive Director of Retail for The Water Club. “We are pleased to welcome designer brands such as La Perla and Just Cavalli, who will open their first area boutiques in Atlantic City; the signature Hugo Boss BOSS collection for men; and the very first Hearts On Fire store in North America. Together, these shoppes will offer guests Fifth Avenue at their fingertips.”

The debut of The Water Club, a joint venture between Boyd Gaming (NYSE: BYD) and MGM MIRAGE (NYSE: MGM), will complete Borgata’s $600 million master plan development and bring the total investment into the resort destination to $1.7 billion, allowing more guests than ever before to experience the Borgata resort destination.

THE SHOPS

LA PERLA
La Perla, a collection of luxurious intimate apparel, swimwear and ready-to-wear is a natural fit for The Water Club audience. La Perla is a company built on the deep knowledge of the feminine body, attention to detail and fit of every garment, the fusion of tradition and innovation, Italian identity and quality ethics. The company’s philosophy wants to communicate emotions even before selling the product. The collections that you will find at La Perla are made with the utmost in luxury and fashion, all while having an incredible fit.
LaPerla.com

JUST CAVALLI
Just Cavalli at The Water Club joins the brand’s flagship store on Fifth Avenue. Roberto Cavalli’s ready-to-wear collection has a sensual, party infused flair similar to The Water Club, making it a perfect fit. “The Water Club is a great partner for Just Cavalli,” says Enrico Di Muccio, Chief Executive Officer of IT Holding USA. “The Water Club Just Cavalli location will be the first in Atlantic City. It is an untapped market for us but we are confident it will be very successful. With the opening of Borgata, Atlantic City is gaining the energy and vibe of Las Vegas, and the Just Cavalli product excels in this setting. The project combines the right mix of high-end retail and luxe lifestyle.”

HEARTS ON FIRE
Known for creating a new industry standard for diamond cutting perfection, The Hearts On Fire Company is opening its first store in North America at The Water Club. The Water Club store is operated in partnership with Harvey Rovinsky, owner of Bernie Robbins Fine Jewelers, as part of Hearts On Fire expansion strategy to build a consumer brand experience. Housed in an elegant retail space filled with glass and sparkle, Hearts On Fire will capture the eye of Water Club guests with top-notch selections of diamonds known for their brilliance. As the fastest growing diamond brand Hearts On Fire continues to redefine the industry through its extraordinary diamonds and unique retail relationships. Hearts On Fire is carried in 31 countries, including 600 U.S. retail locations, as well as locations throughout the U.K., Asia, and the Caribbean.
HeartsOnFire.com

BOSS
Just for men, The Water Club’s BOSS store will offer BOSS Black with
Elegant business wear, BOSS Orange providing up-to-date casual wear and the BOSS Green collection offering performance sportswear. Those who demand exceptional materials, craftsmanship and exclusivity will appreciate the luxurious tailored fashions of BOSS Selection.
HugoBoss.com.

FIXATION
Exclusive to The Water Club, Fixation offers designer items from the latest Salvatore Ferragamo and Prada styles to high-end handbags and footwear.

CAMEO
Offering up many of life’s simple pleasures, Cameo will offer customers a one-stop shop for all of their basic needs. Filled with a wide variety of specialty products, including a series of signature Water Club gift items, sundries, and more, Cameo will offer the must-have staples a luxury guests needs for an overnight stay.

For more information or to access a sneak peak of the virtual tour of The Water Club, A Signature Hotel By Borgata, please visit thewaterclubatborgata.com.

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